Reese Witherspoon for Lindex

I remember back when I was a kid, I saw Lindex as the type of store my mother or even my grandmother would shop at. A kind of low key, “basics”-chain store that focused mostly on undergarments. They’ve really changed a lot since then. In February this year they launched their collaboration with star stylist Rachel Zoe, who designed a spring collection for the chain. And now they’re collaborating with another big Hollywood star, Reese Witherspoon.

On Wednesday the 24th of August Lindex will launch their new campaign starring Witherspoon. That also marks the start of Lindex new advertising concept “Get the look”, which aims to inspire fashion savvy women on how to combine and style themselves according to the current trends using their basic key garments.

What do you think of Reese Witherspoon as the face for Lindex?

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