On the red carpet before it hits the runway
Designers have advertised their garments through celebrities for years, allowing them to wear their pieces fresh off the runway but now there seems to be a new trend emerging. Letting celebrities wear runway looks before they’re even shown on the runway.
Gwyneth Paltrow attended the Emmys dressed in an Emilio Pucci number, that was yet to be showed on Pucci’s runway. The Spring 2012 dress Gwyneth styled on the red carpet was showed on the catwalk six days later, at the Spring 2012 Emilio Pucci fashion show.
Personally, I think this takes the fun out of it. The fashion industry is getting too ahead of itself, by the time Spring rolls around it’s all old news.